Pricing it right

Right now we can find many examples of why pricing it right from the get-go is ever more important in today's market. With prices falling rapidly and lending getting tighter, the need to price it well and move it quickly is paramount.

Someone I know priced their unit too high about 6 months ago. I offered some advice and they decided that they would "try it out" at the higher price and they could lower it if after some time it did not sell.

Here's the problem. It was priced too high and no one was interested. Let's say it was $275k. At the time they listed it, they could have sold it for $225k according to local comps. But now, after the market has fallen apart and the listing has become stale I would guess it would fetch $190k. They are chasing the market down with no end in sight and potentially lost roughly $35k due to not pricing it right.

My advice to them now is to take it off the market and if they can and are willing, re-list it in the spring at an appropriate price.